ITProgram Management Lead
Responsibilities:Work with Campaign Managers to plan, analyze ,and optimize campaigns.
Analyze and articulate marketing funnel, actuals vs. forecast, campaign performance, successes and major KPIs.
Work closely with Sales Data Analyst to identify and resolve gaps in reporting process.Meet weekly and monthly deadlines for reporting needs.
Ensure all data is communicated effectively with Stakeholders in an accurate, relevant, and easy to understand way.Provide inputs to Strategic Plan (STRAP) and Annual Operating Plan (AOP) in support of strategies and objectives.
Provide leadership, direction, and project management for IT investments to ensure successful delivery and operations.
YOU MUST HAVE:
Bachelor’s degree or foreignequivalent in Electronic Engineering, Business Management, Computer Science ora related field, and five (5) years of experience in the job offered or anacceptable alternate occupation. Must possess three (3) years of experience inthe following: experience in Marketo and Salesforce; analyst experience inmarketing and campaign analytics; analyzing marketing channels (SEO, Social,Email, Events, etc.) and implementing Campaign Optimizations; articulatingdata-driven insights to key stakeholders via visual presentation; statisticaland econometric modeling; performing quantitative analysis; technological datamining and analysis techniques; data visualization tools like Tableau and Qlik;analytics tools like Datorama, Adobe Analytics, Google Analytics and Bizible;and modeling software such as Microsoft Visio or Erwin Data Modeler. Mustpossess the following certifications: Salesforce Admin Certified Expert; GoogleAnalytics Certified Expert; and Google /Marketo/HubSpot Campaign CertifiedExpert. Up to 20% domestic/international travel required. Telecommutingpermitted up to two (2 )times per week.
Additional Information- JOB ID: req484505
- Category: Information Technology
- Location: 855 S Mint St,Charlotte,North Carolina,28202,United States
- Exempt