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Key job responsibilities
• Focused on the Brazil Marketplace
• Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM
• Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
• Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
• Analyze and recommend trade-offs between price, volume and yield-generating strategies
• Work directly with BR Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Aggregate BR Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon Livesports• Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
• Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives
• Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
• Assist in regional training development for sales enablement execution
• Bachelor's degree or equivalent
• 10+ years in sales strategy, business development, product management, digital media strategy or GTM at a media & entertainment company
• Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing
• Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
• Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)
• Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging
• Experience dealing with results, metrics and data management and a desire to create and build new processes
• Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses
• Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing
• Master's degree or equivalent
• Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
• Experience building and executing product and sales strategies across teams at scale globally
• Data Analysis proficiency to build data driven sales strategies
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