Boston Scientific Sr Therapy Development Specialist - CDMX 

Mexico, Quintana Roo 

425813621

Your responsibilities will include

• Develop annual Marketing plan, ensuring the implementation of the strategies and activities defined for Watchman Category
• Ensure sales achievement, profitability, market share and growth Watchman Category
• Prepare and implement promotional grill; brochures, materials, sample book focused on the sales channel attended.
• Identify key accounts, health care professionals, and business issues that have the greatest effect on use of company products by meeting with existing and potential customers. Classify their clinical needs, goals, and constraints related to patient care. Determine where our therapies can assist in providing a comprehensive healthcare solution.
• Identify key patient journey and referral networks opportunities and strategies for Watchman therapies - from referral, fellows, nurses, technician, purchaser, and referral to Primary Care Physicians.
• Develop and enhance relationships through therapy awareness activities, routine customer visits, product demonstrations, educational programs, procedural observation, trade show participation and problem resolution.
• Develop and continually enhance relationships with administrative hospital personnel (e.g. casual conversation, meetings, participation in conferences) to gain knowledge on unique hospital business dynamics and to identify key decision makers.
• Define educational strategic programs to educate physicians on the merits and proper clinical usage of company products by giving presentations and demonstrations.
• Develops action plans (i.e. weekly, quarterly, monthly) by analyzing quarterly and monthly sales figures and reports identifying the needs of specific accounts and discussing issues with field salesforce to help the organization achieve its annual sales goals.
• Lead Market Therapy analysis for Watchman: Competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, step by step techniques, clinical data, objection management.
• Develop new accounts by generating the correct go to market segmentation by traveling (in an automobile or airplane) to identify their needs, goals, and constraints related to patient care and to discuss and demonstrate how company products can help them to achieve their goals.
• Work closely with the Sales Management team in evaluating business conditions. Identify creative sources of information that can help inform our strategic business plans. Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information.
• Secure HCPs interaction process aligned with BSCI compliance policies.

Required qualifications

• > 5 years of experience in Marketing/Commercial/FCS/medical device training or Pharma.
• Marketing or Admon, Biomedical Engineering
• Strong demonstrable marketing and commercial skills
• Experience as a project leader.
• Ease of travel at least the 50% of the time: Nationwide.
• Business acumen; Understanding P&L, Global strategy, Customer centricity, analytics and ROI.
• Understanding Health Ecosystem value generation
• Advanced English.
• Statistical analysis handling Microsoft Excel, Salesforce, Tableau – desirable
• Customer/patient focus
• Customer relationship skills
• Collaborative work
• Problem Solving
• Planning and Organization: Plans and organizes non-routine tasks w/approval. Initiates or maintains work schedule and priorities.
• Business Relationships and Project Management: Establishes and cultivates a wide range of business relationships to facilitate completion of assignments. May interact with vendors. Participates in determining goals and objectives for projects.
• Discretion/Latitude; Supervision Received; Decision Making: Works under general direction regarding the direction and progress of projects and special assignments. Independently determines and develops approach to solutions.

Preferred qualifications

• Mentoring:Participates in the development of less experienced staff by setting an example, providing guidance, and offering counsel.
• Ease of speech.
• Self-Directed
• Base in Mexico City
• Electrophysiology/Cardiology area knowledge is desirable.