JPMorgan Marketing Strategy Lead 

United States, Delaware, Wilmington 

418146771

Job responsibilities:

• Develop and execute comprehensive offer strategies to drive business growth and customer engagement.
• Collaborate with the insights team to monitor and analyze the competitive landscape, identifying opportunities for differentiation and innovation.
• Expand high-value offerings across various products and channels to maximize market penetration and customer satisfaction.
• Lead budgeting and forecasting efforts to ensure alignment with strategic goals and optimize resource allocation.
• Assess and size the impact of marketing strategies across products and channels, providing actionable insights for continuous improvement.
• Focus on universe expansion by identifying and targeting new market segments and opportunities for growth.

Required qualifications, capabilities, and skills:

• Bachelor's degree, preferably in an analytical field (e.g., Statistics, Applied Mathematics, Computer Science, Finance, etc.)
• Minimum 5 years of experience focused on growth strategy using data-driven approaches
• Experience in data visualization (Tableau, PowerBI, Excel)
• Demonstrated leadership in solving business problems through structured analytics
• Experience influencing business decisions by storytelling with data
• Synthesize large volumes of data into actionable insights and use those insights to drive change
• Be customer-obsessed and committed to designing strategies and creative that place the customer first

Preferred qualifications, capabilities, and skills:

• Advanced business analytics and/or MBA degree
• Experience in a leading management consulting firm or financial services industry experience
• Proficient understanding of fundamental AI and ML techniques (e.g., NLP, time series, supervised learning)