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What You’ll Do
Lead the development of go-to-market strategies for our digital wallet globally, including playing a key role in shaping upstream strategy and product development
Develop marketing strategies that drive portfolio growth and deliver against our consumer segment KPIs through the full funnel, partnering closely with global marketing leads to create marketing plans that are locally relevant and aligned to business priorities.
Define and monitor the critical metrics for measuring success of product portfolio performance and own end-to-end reporting of marketing performance across channels and markets.
Collaborate withProduct/Design/Eng/MarketResearch to influence product roadmaps with the goal of increasing product adoption, differentiation, and customer growth
Define audience, global positioning, messaging and go-to-market strategies that enable marketing, comms, and partner teams to grow awareness, consideration, and usage.
Maintain a deep understanding of the competitive landscape, industry trends, and customer needs, and act as voice of the customer at all stages of the product lifecycle, from productinnovation throughto marketing strategy.
Establish strong relationships with Product, Analytics, Commercial Growth, Comms, Lifecycle Marketing, Geo Marketing, Creative & Media, and other cross-functional groups to enable collaboration and communication across groups.
What You’ll Bring
10-15 years experience in product marketing and go-to-market strategy
Strong executive presence – you know how to sell in an idea, clearly communicate key takeaways, and get your point of view or strategy across flawlessly - whether it’s written, spoken, or in a PowerPoint slide.
Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies.
Team player who knows how to walk through walls and make friends along the way. You can lead a matrixed team from idea inception through to a successful finish.
The ability to distill complex information into understandable, actionable, persuasive messages and strategies.
Fast study. You learn quickly and can roll up your sleeves to problem solve and get it done.
Creating a culture where Product Marketing is the voice of the customer and establishing that credibility with Product and Commercial teams
Strong leadership and ability to inspire the team and build a world class culture
Nice to have - knowledge of the FinTech ecosystem and the key players within the market
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The U.S. national annual pay range for this role is
$118700 to $246290
Our Benefits:
Any general requests for consideration of your skills, please
to view the notice.
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