Monday Business Strategy & Event Marketing Lead 

United States, New York, New York 

404731958

Business Strategy & Cross-functional Alignment

• Collaborate with Sales and CS to align event strategies with key account priorities, driving targeted outreach and engagement for high-value customers
• Partner with sales to develop campaigns that drive registrations and ensure consistent messaging across sales outreach and event promotions
• Work with CS to identify customers who would benefit from attending Elevate, creating tailored invitations and strategies for retention and satisfaction
• Provide strategic insights to support business objectives, including upselling, customer loyalty, and relationship expansion

Sales Enablement & Communications

• Develop enablement materials to help Sales and CS effectively communicate the value of Elevate and drive registrations
• Equip Sales and CS teams with the right tools, messaging, and content to highlight the event’s business impact throughout the customer journey

Event Data & Attribution Model

• Own the event’s data strategy, ensuring proper tracking of registrations, engagement, and post-event actions tied to business outcomes (e.g., leads, product adoption, renewals)
• Work with analytics teams to develop an attribution model linking event success to sales pipeline, revenue, and customer lifetime value
• Analyze event data to optimize targeting, messaging, and conversion strategies for future events

• 5+ years of experience in B2B marketing, event marketing, or a sales/marketing hybrid role, preferably in SaaS or a related industry
• Proven experience in collaborating with Sales and Customer Success teams to drive customer engagement, revenue, and retention through events
• Strong understanding of sales enablement strategies and how to equip sales teams with the right tools to drive customer acquisition and retention
• Experience with event marketing campaigns that are designed not just for engagement, but to drive strategic business outcomes such as revenue growth, upselling, or customer retention
• Solid experience in data analytics, particularly in developing attribution models and tracking event ROI
• Familiarity with marketing automation tools (e.g., HubSpot) and CRM systems (Salesforce, etc.)
• Exceptional communication skills with the ability to craft compelling business-focused narratives for various stakeholders
• Strategic thinker with the ability to balance creative marketing initiatives with measurable business impact

What monday.com can offer you:

• Opportunity to join a well-funded, proven company with big ambitions, competitive salary and benefits package, bonus potential, and eligibility to take part in the company equity incentive program
• An amazing company culture that values transparency and collaboration while never forgetting to have fun while we work!
• Monthly stipends for food, wellness, and commuter/remote work
• Fully dedicated learning and development team that provides opportunities for our employees to hone and gain new skills
• Award-winning work environment - named a “Best Place to Work” by BuiltIn as well as “Great Place To Work” certified
• We foster diversity, inclusion, and belonging through our Employee Resource Groups in addition to providing access to resources and education to support our team, facilitate conversations, and encourage understanding
• A global work environment with employees in Tel Aviv, New York, San Francisco, Denver, London, Kiev, Sydney, São Paulo, and Tokyo

Visa sponsorship for this role is currently not available.