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Key Responsibilities:
• Drive the implementation of key strategic priorities in line with the company and the Market Europe framework.
• Create a framework of and act as an information and knowledge hub, a primary point of contact for project matters, as support for all markets in the region.
• Represent Europe and the market’s needs towards Global functions.
• Work efficiently and stay within given budget and given timelines at all time, for each project
• Other duties as requested by your manager.
STORE REMODELS, NEW STORES
• Work closely with store development on the store projects list to ensure the marketing point of view is reflected and sufficient budget is allocated in the BPM.
• Own the store opening projects from a marketing perspective; ensure full alignment with stakeholders as merchandising, visual merchandising, store development, markets and Global functions.
• Drive briefing retail marketing functions sitting in the markets on roles and responsibilities and the process for the store project
• Be accountable for the onboarding of the new store and its details to all European systems and processes for any future campaign executions.
• Ensure that the local teams are trained on the new store concept and ready to operate from a marketing perspective, campaigns start on time and the snagging list is followed up on.
• Establish and create an environment where the collaboration with the omni-channel visual merchandising function is strong to ensure excellent execution at the point of sale at all times.
• Drive the localization of stores with local Cluster Teams to ensure both local and Brand needs are aligned
• Work closely with the Global Retail teams on landing new store concepts, fixtures and fittings in a timely, cost-efficient and quality manner in line with guidelines, across Europe. Challenge solutions that do not match market reality to land with implementable alternatives.
• Collaborate with the Global Horizontal Concepts team on the successful roll-out of new long-term marketing toolkits
• Ensure continuous information flow with the rest of the Digital Assets to Stores team to be always up to date with the campaigns in preparation and live.
REPORTING
BUDGET
Authorities:
Key Relationships:
Knowledge, Skills and Abilities:
Requisite Education and Experience / Minimum Qualifications:
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