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Wells Fargo Brand & Sponsorships Marketing Strategy Optimization Director United States, New York, New York 398550518
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About this role:
Leading a team with 5 direct reports, this newly created position will be responsible for developing comprehensive marketing strategies, while also optimizing campaigns to maximize their effectiveness based on data and performance metrics. Reporting to the head of Brand Marketing, the leader will work closely with the heads of Sponsorships & Brand Engagement, Brand Strategy & Management as well as the Chief Brand Officer on enterprise-wide marketing transformation initiatives. This position can sit inorand is required to be in the office 3 days a week. The Wells Fargo job profile is.
In this role, you will:
Ideate comprehensive marketing strategies, including target audience identification, positioning, content, and creative, that support the Brand
Drive multi-channel marketing campaigns for Public Affairs (including Brand, Sponsorships, Government Relations, WF Foundation, Sustainability)
Manage Content Strategy and Search Engine Optimization – across Brand team working with Content and SEO teams
Serve as a pivotal point of contact between our company and creative partners, ensuring that all advertising efforts are cohesive, brand-aligned, and impactful.
Ensure best-in-class ad units and copy are being developed to maximize performance through effective and insightful direction & feedback; understand each channel’s unique requirements and best practices
Coordinate and Partner with: Analytics and Measurement to monitor performance, identify trends, and leverage data to optimize marketing campaigns; Media to ensure media and creative workstreams are in synch and delivering against plans; and Go-To-Market lead on execution strategy, governance and internal partner reviews
Lead and coach a team of Senior Lead and Lead Marketing Consultants
Required Qualifications:
8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Desired Qualifications:
Experience developing marketing strategy at a branding agency or Fortune 500 company
Experience working with agency partners to develop compelling creative for omni-channel campaigns
Experience translating insights into actionable strategies that drive growth, and brand perception
Experience using design elements to convey a compelling narrative for visual storytelling
Experience developing strategic presentations with MS PowerPoint
Experience managing relationships and collaborating with external stakeholders
Experience managing creative projects; this includes defining the scope and developing the budget
Experience leading, geographically dispersed, cross-functional diverse teams
Office Locations & Pay Ranges:
401 South Tryon Street - Charlotte, NC ($144,400 to $300,000)
150 East 42nd Street - New York, NY ($144,400 to $300,000)
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Wells Fargo Recruitment and Hiring Requirements:
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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