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AlignTech Brand Manager Singapore, Singapore 391746271
07.04.2025
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Brand Manager (IC6), Consumer Marketing, SEA
You will have opportunities to understand the APAC consumer, similarities and differences and create synergistic plans with wide regional insight but local execution to create consumer demand and lead demand generation for Invisalign through the relevant consumer touchpoints.
The role will entail receiving requests for localization, adaptation, market level MAP and legal approvals to ensure the last mile connectivity for our campaigns. It will also heavily rely on the incumbent to lead brand creatives and influencer marketing agenda.
- Employment Type
- Full Time
- Workplace type
- Reporting To
- PRIMARY ONWERSHIP
- Lead the adaptation for global and regional campaigns for SEA
- Connect with agency for localization
- Manage market complexity on language, claims, MAP and legal + RA
- MARKET CHAMPIONSHIP
- SEA (subject to change based on need)
- Understand the local consumer insights and micro trends, festivities and moments to connect
- CENTRES OF EXCELLENCE
- Asset Adaptation and localization
- MAP and legal review
- Claims
- TEAM COLLABORATION
- Work closely with the broader APAC team
- Work closely with the Brand Enablers team (Media, IT and CRM)
- SOFT SKILLS NEEDED
- Ability to deal with a matrix leadership and ensuring market stakeholders are managed well – including Professional marketing counterparts
- Ability to deal with VUCA (volatile uncertain complex and ambiguous) settings as many streams will feature this
- Ability to operate at speed and lead independently, yet be able to pivot and evolve as needed by the leadership
- DYNAMISM
- The consumer organization is a young and evolving team
- The individual performing this role will be open to experimenting, learning and coping with changes, refinements and updates to ways of working and scope, as and when needed.
QUALIFICATIONS NEEDED
- Bachelor’s degree, Masters preferred, MBA is an added value
- 2-5 years of brand management experience
- Excellence in Social content creation and campaign planning
- High proficiency in English and excellent communication skills
- Ability to travel on short notice
- Knowledge of Mandarin and Bahasa Melayu– will be an additional bonus
- Good interpersonal, problem solving, organizational and prioritization skills
- Self-motivation, able to work independently
- Exceptional EQ and IQ
At Align, every smile matters. We are committed to supporting your health, contentment, and professional development through tools and initiatives designed to help you thrive. While benefits may vary by location, you can expect the following wherever you join us:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee discounts on Invisalign products.
- Learning opportunities though online learning resources and support for your individual development plans.
- Inclusive workspace that fosters diversity and collaboration.
Country-specific details will be shared with you by your recruiter during the interview process.
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