Cognyte Product Marketing Manager 

United States, Oregon 

380039746

Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…

Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.

As a Cognyter you will:

• Go-to-Market (GTM): Plan and execute product launches, feature rollouts, and lifecycle marketing initiatives.
• Customer Expansion: Work closely with business stakeholders to maximize business potential of existing/new customers
• Sales Enablement: Create sales collateral, battle cards, training materials, and presentations to support the go-to-market teams.
• Positioning & Messaging: Develop clear and differentiated messaging and value propositions.
• Campaign Strategy: Collaborate with Corporate Marketing to generate and execute marketing campaigns, Develop customer case studies and success stories and Drive brand awareness initiatives in North America.
• Competition and Market Trends : Analyze Market trends and follow competitors’ product campaigns.
• Event Support & Field Marketing : Research and identify strategic industry events, conferences, and trade shows and provide pre-event, on-site, and post-event support to the sales team initiatives.

For that mission you’ll need:

• 5 – 7 years of experience in Product Marketing, Brand Marketing, or related roles (experience level may vary by company).
• Strong understanding of product lifecycle, go-to-market strategies, and customer segmentation.
• Excellent communication, storytelling, and presentation skills.
• Experience in cross-functional collaboration, especially with Product Management, Corporate Marketing and Sales.
• Bachelor's degree in Marketing, Business, Communications, or related field. MBA is a plus.
• Familiarity with intelligence practices and technologies – a big advantage
• Willingness to travel for at least 15%.
• Location: Washington DC area is a plus

If hired for this position, the base salary range would be between

Apply now.