As a marketing copywriter, in Commercial Bank, you will have a strong background in crafting client-centric content that promotes our complex financial products and solutions, including digital banking platforms, corporate cards, treasury services, cash flow management tools and fraud prevention.
Job Responsibilities:
- Write and edit marketing copy for various channels and initiatives, including web pages, emails, insights articles, infographics and printed marketing collateral
- Collaborate with product teams, creative teams and business partners to develop messaging that highlights the features and benefits of our banking solutions
- Optimize content for search engines, user engagement and accessibility, leveraging digital best practices
- Support the execution of marketing campaigns and ongoing marketing initiatives
- Provide project management support to ensure marketing deliverables are completed efficiently and on schedule
- Adhere to and advocate for Commercial Banking’s brand guidelines, voice and style in all content creation
- Interview subject-matter experts to gather insights on products, services and client benefits.
Required Qualifications, Capabilities and skills
- Bachelor’s degree in marketing, communications, journalism or a related field
- 3+ years of experience in copywriting
- Proven ability to write compelling copy that communicates complex ideas in a clear and engaging manner
- Strong project-management skills and attention to detail
- Knowledge of SEO best practices and ADA-compliant digital content
- Experience with project management software like Adobe Workfront
- Ability to collaborate effectively with diverse stakeholders and manage multiple projects in a fast-paced environment
- 2-3 writing samples showcasing copywriting skills
Preferred Qualifications, Capabilities and skills
- Candidates with a background in product marketing or financial services