Ebay Senior Manager CRM AI Transformation 

United States, California, Burbank 

372070407

What you will accomplish:

• Define and evolve the strategy for personalized, customer-centric CRM personalization and decisioning, creating a testing agenda to implement technical solutions in partnership with several tech teams

• Operationalize strategic objectives into actionable plans, including prioritization of use cases, success metrics, test-and-learn programs, and feedback loops for continuous optimization across personalization, segmentation, and science-based decisioning.

• Collaborate with MarTech, Data Science, Recommendations, and Analytics teams to define requirements for segmentation engines, personalization algorithms, real-time orchestration, and generative content systems.

• Build strong partnerships and socialize the vision, roadmap, and processes with the broader team to drive consensus, clarity, and seamless execution.

• Continuously monitor and integrate industry best practices and innovations to inform and elevate eBay’s CRM roadmap.

What you will bring:

• Proven ability to translate strategic vision into actionable roadmaps, define KPIs, and manage test-and-learn programs.

• Expertise leading customer segmentation, recommendation logic, and decisioning systems from data strategy and business logic through technical platform enablement.

• Demonstrated ability to identify platform and tooling gaps and contribute hands-on analysis in partnership with cross-functional teams.

• Track record of building collaborative partnerships across Marketing, Product, Technology, Analytics, Brand, and Creative to deliver change and alignment.

• Experience leading or influencing cross-disciplinary teams, inspiring technical teams, and driving a culture of customer-centric, agile experimentation.

• Ability to socialize technical models, processes, and operating frameworks across a matrixed organization to ensure governance and clarity.

• 6+ years relevant experience in CRM, personalization, data science, technical marketing, or related digital transformation roles.

This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our

The base pay range for this position is expected in the range below: