MSD Associate Manager Digital Content 

Kenya, Nairobi County, Nairobi 

3600161

Job Description

Responsibilities:

• Drive Content E2E lifecycle management: content strategy, whole year planning, content creation, content approval, content distribution, content tracking and optimization
• Lead agency simplification and implement to BUs, drive change management across organization
• Set up agency management and evaluation machenism and regular tracking
• Collaborate with BU content ambassadors to address content pain points on review process/operations/system and optimize solution​
• Promote content best practices across BU ​
• Drive tiered review (Type 2/3) event logistics approval process​
• Organize trainings for new marketers and job owners on content operations process/playbook/content solutions (e.g., Tier Review categorization, PromoMats content creation and tagging process, content distribution process) (add frequency, monthly or bi-monthly)​
• Provide training & communication on medical SOP, and frequent approval issues for each BU to align understanding​
• Develop standardize metrics and KPIs for content performance and content quality (review lead time, rounds of review, forward, likes, etc)
• analyze content perfomrance and provide valuable insights to business
• Collaborate with medical and local team to streamline review process and set up account management mechanism
• Communicate with content agency for content creation and vendor management

Requirements:

• Bachelor's degree and above
• Experience with digital asset management systems (Familiarity with Veeva PromoMats is preferred)
• Data analysis and insights capability
• Digital channel/platform expertise
• Experience with Photoshop, Illustrator, or Xiumi
• Verbal and written communication, attention to detail
• Ability to work collaboratively and efficiently within cross-functional teams and external agencies
• Experience in pharm is not a requirement but preferred
• Marketing experience is not a requirement but preferred

Current Contingent Workers apply

No Travel Required

Not ApplicableNot Indicated

Change Management, Communication, Content Creation, Content Production, Content Strategy, Content Testing, Corporate Strategy Development, Digital Asset Management (DAM), Digital Assets, Digital Content Management Systems, Digital Rights Management (DRM), Management Process, Marketing, Measurement Analysis, Plan of Action and Milestones (POA&M), Program Management, Social Collaboration, Strategic Planning, Written Communication

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