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Wells Fargo Lead Marketing Consultant – Hospitality Entertainment Manager United States, North Carolina, Charlotte 355678881
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In this role, you will:
- Develop and implement a hospitality and experiential event strategy that aligns with the organizations over goals for deepening and enhancing existing customer relationships as well as acquiring new customers.
- Participate in sponsorship strategy workstream and evaluate and recommend hospitality assets in existing and new sponsorships
- Establish and implement consistent hospitality planning processes, identify opportunities and create unique customer experiences across sponsorship properties
- Oversee the execution of hospitality assets and deliverables across the entire sponsorship portfolio ensuring we maximize all available assets.
- Coordinate and manage events and hospitality initiatives related to sponsorships.
- Responsible for day-to-day operations of all sponsorship tickets including allocation strategy, inventory management, approvals and fulfillment.
- Manage hospitality budgets and expense processing ensuring effective allocation of resources and maximizing return on investment.
- Maintain strong relationships with Senior Leadership, Line of Business Partners, Sponsorship Managers, Meetings & Events team, and agency partners and existing sponsorship entities to address any issues, questions, concerns, and to seek opportunities for growth.
- Track and analyze event performance, providing reports to senior leadership and identifying areas for improvement.
- Manage all hospitality and entertainment controls associated with the Sponsorship Teams RAU.
- Responsible for governance of all sponsorship related events ensuring all applicable policies and procedures are followed.
- Collaborate the brand team to ensure the event communications effectively promote the event and increase brand visibility.
- Oversee a team of contractual workers to assist in the implementation of the Hospitality strategy and event execution.
Required Qualifications:
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
- 5+ years experience in planning of hospitality, entertainment, experiential marketing and / or sponsorship events.
- Experience in concepting and producing high budget “money can’t buy” experiences and events.
- Ability to negotiate contracts, communicate effectively at the Senior Leader level, and build relationships with team leaders and sponsorship vendors.
- Ability to manage multiple projects, prioritize tasks and meet deadlines.
- Ability to identity and resolve issues related tosponsorship/hospitalityagreements and event planning and execution.
- Ability to analyze data, track performance and identify trends.
- Experience with venue operations, event management and hospitality trends
Job Expectations:
Charlotte, North Carolina (NC) – 401 S. Tryon Street
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Wells Fargo Recruitment and Hiring Requirements:
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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