Wells Fargo Lead Marketing Consultant Small Business Banking Deepening 

United States, North Carolina, Charlotte 

419659742

In this role, you will:

• Build and manage deepening campaigns, with email, digital and mail channels, that promote Wells Fargo Business Banking lines and loans onboarding, account usage, tools and product benefits, and other business products

• Test/learn and optimize/enhance deepening marketing across multiple campaigns with the objective of achieving customer deepening goals and ROI objectives

• Lead a matrixed-team of data analysts, channel managers, creative designers, and operations employees to achieve campaign goals.

• Track macro-economic trends, small business environment, competitor strategies, promotions, pricing, and recommend pivots in direct marketing campaigns, when appropriate

• Collaborate with Marketing Science Team to forecast campaign results, author business cases, and publish campaign reporting packages that records the financial performance of the campaigns

• Provide ongoing performance updates to Head of Deepening Marketing, Small & Business Banking, Marketing Executives, Chief Marketing Officer, Business leadership team, and other C-suite level executives

• Ideate and drive breakthrough marketing concepts that will improve customer experience, response rates and lower the campaign cost per account

• Collaborate with various partners, stakeholders, and senior leaders to deliver lines and loans balance and attrition goals

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Proven success in leading direct marketing campaigns, specifically direct mail and digital campaigns

• Strong knowledge of business banking products, retail banking, and small business customer segment

• Strong analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)

• Campaign management and execution experience, ideally within Aprimo or similar campaign management tool

• Ability to direct creative teams to develop marketing campaign assets

• Strong presentation skills including with senior/C-suite level leadership

• Must be able to successfully navigate a matrixed environment

• Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners

• Must thrive in a fast-paced environment

• Experience in retail banking, preferably Small & Business Banking

Job Expectations:

• Ability to travel up to 10% of the time.

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Location(s):

• 401 S Tryon St. – Charlotte, North Carolina 28202

• 333 Market St. – San Francisco, California 94105

• 150 E 42nd St. – New York, New York 10017

Required locations listed.

Pay Range

$96,600.00 - $206,100.00

15 Apr 2025

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.