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Netflix Ads Marketing Manager - Japan, Tokyo 352518620
16.05.2024
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Additionally, you will contribute to broader business tactics beyond and pursue learning and development opportunities to consistently grow and evolve as a Netflix marketer and executive.
Core Responsibilities:
- Design and craft go-to-market strategies and narratives in an exciting way for the Sales team and their advertising clients in collaboration with Global Ads Marketing team
- Collaborate cross-functionally (Comms, Ad Product Marketing, Research & Marketing) to ensure a consistent ads narrative.
- Partner regularly with international teams for launches and ongoing growth ( like Sales, Ad Product, Comms, Partner Marketing, Events, PR, and others).
- Lead the strategy and approach for how Netflix Ads shows up at local industry events and bespoke client engagements
- Pull together business goals, to align on audiences to target, channels to employ, messaging to activate, etc.
- Work with product and comms partners to clearly define marketing needs and coordinate various parts of the Ad Sales organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).
- Assess the right data and insights and upcoming ad solutions to identify key B2B stories that will resonate with the region and local markets
- Understand our partners (advertisers), and seek actionable insights to inform product and marketing strategy, and represent partners to cross-functional teams.
- Deliver regular updates to leadership complete with wins, challenges, and asks.
Qualifications:
- 7- 10 years of experience in B2B marketing, product marketing, digital advertising or marketing communications.
- An understanding of the CTV/OTT/Streaming landscape is preferred.
- Experience in product positioning, narrative, and collateral development.
- Work closely with product and sales teams to develop product strategy, positioning, and messaging.
- Ability to develop and implement creative ideas, partner with agencies, and carefully manage competing projects with tight deadlines.
- Develop content including blog posts, case studies, presentations, creative assets, and thought leadership that support our marketing objectives.
- Help inform the development of new measurement products based on advertiser feedback and market insights.
- Ability to work in a highly cross-functional environment to drive stakeholder alignment and scaled communications.
- You have an entrepreneurial mindset and are eager to flourish in our unique (see ).
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