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Playtika ASO Manager Israel 33505663
25.06.2024
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Responsibilities:
- Develop and execute comprehensive ASO/organic growth strategies for multiple games across various platforms (e.g., App Store, Google Play Amazon, Windows, Web) to improve visibility, increase downloads, and drive organic user acquisition.
- Optimize app metadata including app titles, descriptions, and keywords to improve search rankings and organic traffic based on keyword research and analsysis.
- Collaborate with the Marketing Creative team to optimize app store creatives to enhance visual appeal, highlight key features, maximize conversion rates, and tell the story of Playtika’s products.
- Work closely with the Brand & Strategy team to support and measure the organic impact of brand partnerships, TV campaigns, influencer collaborations, and other major marketing initiatives.
- Monitor and analyze competitors' ASO strategies, including keyword usage, creative assets, and app positioning. Identify opportunities and best practices to stay ahead in the market and drive continuous improvement.
- Coordinate with the game studios to promote new features and major events in the app stores, as well as pitch them to the stores for feature placements.
- Work closely with cross-functional teams including UA, analytics, product, and monetization teams to align ASO strategies with overall business objectives and ensure seamless execution across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Strong analytical skills and proficiency in data-driven decision-making.
- Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements.
- Creative mindset with a keen eye for design and user experience.
- Familiarity with ASO tools and platforms – a strong advantage
- 2+ years of experience as a marketing manager, strategic consultant, advertising planner, market researcher, or similar fields - an advantage
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