PayPal Manager Consumer Financial Services Product Marketing United States, California, San Jose 331428955
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Essential Responsibilities:
- Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
- Own and manage product roadmaps, prioritization, and discussions with stakeholders
- Identify and quantify new opportunities based on market trends, customer needs, and research
- Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
- Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
- Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
- Advocate for customer needs and insights to guide product development and marketing strategies
- Monitor competitors and industry trends to refine positioning and messaging
- Measure the success of go-to-market initiatives and their impact on product adoption and revenue
- Ensure legally approved messaging and guidance is developed and maintained across channels
Minimum Qualifications:
- Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.
Preferred Qualification:
Senior Manager of, you willbe responsible foron inbound and outbound product marketing initiatives to deliver onstrategic goals.
Key Responsibilities:
Product Positioning & Messaging:Develop clear, differentiated positioning for PayPal’sloyalty offerings, grounded in deep customer insight and competitive analysis; ensuring they resonate with our target audiences and differentiate us in the market.
Partner with Insights and Analytics teams toidentifyadoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement.Stay ahead of industry trends toidentify
Go-to-Market Leadership: Lead the end-to-end go-to-market strategy including product launches, feature updates, and ongoing marketing campaigns to drive awareness, consideration, adoption, and growth.
Creative Excellence: Work with your Marketing and Creative counterparts to uphold creative excellenceand consistent voice of consumerthroughout campaigns.
Performance Metrics & Optimization:Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data-driven insights tooptimizecampaigns and inform future strategies. Partner with Marketing Analytics to post-mortem launches and set us up for a successful learning agenda.
Stakeholder Management:
Preferred Qualifications:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Strong Program Management skills, highly organized
You have8-10years of product marketing experience, with at least 5 years in a leadership role, ideally within tech, fintech, or consumer digital products.
track recordof successfully launching and growing digital products in a highly competitive market.
Strong analytical skills with a deep understanding of market research, data analysis, and customer insights.
Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging.
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Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $100,500 to $173,250
Our Benefits:
Any general requests for consideration of your skills, please
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