PayPal Director Creative Lead Venmo 

United States, New York, New York 

329794635

Essential Responsibilities:

• Develop and articulate clear functional strategy and objectives in alignment with brand marketing strategy and operations requirements to deliver compelling results
• Negotiate with and influence decision-making reaching the senior executive level
• Identify and resolve unique situations of substantial significance in field of brand marketing
• Allocate resources, responsibly and apply creativity to convey a consistent and compelling brand message
• Provide support, coaching and guidance to others to build strong brand recognition and loyalty
• Support and mentor less-experienced roles to provide an example of innovation, excellence, and day-to-day learning

Minimum Qualifications:

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.

As a cross-functional leader, you will manage high-visibility, complex brand and marketing programs from concept to launch—partnering closely with internal stakeholders, executive leadership, cross-disciplinary creative teams, and external agency partners. Your ability to navigate betweenwill be critical to delivering multi-channel campaigns that resonate, perform, and scale globally.

Brand & Creative Excellence

• Champion and implement Venmo’s brand foundations , including Visual Identity, Verbal Identity (ensuring consistency across Marketing and Product), and overall foundational strategy (naming conventions, positioning).

• Manage and enforce brand approvals : maintain brand guidelines (Brand HQ), oversee logo/wordmark usage in partnerships, and ensure brand fit across campaigns, activations, and product applications.

• Serve as brand steward and creative champion, ensuring consistency, integrity, and excellence across all consumer-facing experiences.

Integrated Marketing & Campaigns

• Own the strategic development and day-to-day management of integrated advertising campaigns and marketing programs from inception through delivery.

• Translate business goals into actionable marketing plans and creative briefs, aligning program execution with brand and performance objectives.

• Serve as the main point of contact between internal stakeholders, leadership, and agency partners created best-in-class creative.

• Partner closely with creative teams to guide campaign development, ensuring strategic alignment and adherence to Venmo’s brand identity and creative standards.

Branded Experiences & Touchpoints

• Lead the creation of branded product experiences, spanning physical (Venmo Debit Card and Credit Card) and digital experiences.

Creative & Production Leadership

• Build and lead Venmo’s rapid, agile creative and production arm —overseeing intake, resourcing, and execution of briefs with internal teams and external agencies.

• Manage creative team output across design, copy, and production for high-priority initiatives.

• Tackle reactive/quick-turn creative and content needs

Leadership & Team Development

• Lead and grow a team of program managers and creative project managers to build scalable processes and best practices.

• Manage relationships with external agencies and production partners to ensure quality, timeliness, and cost-effectiveness.

Qualifications

• 12+ years of experience in account management, program management, and brand marketing—preferably within a creative agency or brand environment.

• Proven track record of leading large-scale brand and advertising programs across digital, social, video, and traditional media.

• Strong understanding of brand identity systems, creative workflows, and marketing campaign lifecycles .

• Excellent communication, leadership, and problem-solving skills.

• Ability to think both strategically and tactically in a fast-paced environment.

• Experience collaborating with cross-functional teams (media, analytics, creative, production) in-house at a high-growth brand or Fortune 500 company.

• Background in consumer-facing industries such as tech, retail, CPG, or lifestyle.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $152,500 to $262,350

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Our Benefits:

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