Capital One Principal Associate CreditWise Marketing Acquisitions 

United States, Virginia, Arlington 

324440041

Center 1 (19052), United States of America, McLean, Virginia Principal Associate, CreditWise Marketing Acquisitions

meaning associates typically spend about half their time (2-3 days per week)are enterprise- wide

are in-person days for associates to spend time together working in our beautifully-designed team areas.

Responsibilities:

• Drive strategic marketing for CreditWise Marketing Acquisitions

• Accountable to enrollment volume key result as part of the larger CreditWise business objectives

• Set roadmap and agendas for acquisitions across channels both Paid (Demand Gen, SEM, etc.) and Internal (SEO, Email, Site etc.)

• Define testing agendas for Marketing Acquisitions across channels (current and new), audiences, and creatives

• Key stakeholder for Paid channels for external and internal agency, building and growing relationships

• Understand end to end enrollment experience and how that influences testing, enrollment volumes, and long term costs to acquire

• Partner with Product, Business Analytics, and Affiliates to drive acquisitions roadmap

• Build creative briefs and partner closely with our Brand Creative and Design partners to execute a cohesive look and feel across our acquisitions touchpoints

• Build synergies with Customer Management

The Ideal Candidate:

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.

• Has 4+ year of marketing acquisitions experience via Paid (SEM, Demand Gen, Meta, etc.) and Organic (SEO, Email, Site)

• Is an analytical thinker, quick to pivot and make decisions based in data

• Likes thinking outside the box to search for new testing opportunities

• Can see the value in the end to end product experience vs. working in a silo

• Thrives on collaboration, the opportunity to build in white space and the drive for results.

• Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.

• Is a skilled relationship-builder who can create strong, high-leverage internal networks.

• Has a passion for leveraging data, metrics and insights to drive results and learnings, specifically in digital channels.

• Possesses strong communication and influence skills: verbal and written.

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 3 years of marketing experience in acquisitions or ecommerce

• At least 3 years of multi-channel digital marketing experience

• At least 3 years experience planning, executing and analyzing marketing programs

• At least 3 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications:

• At least 2 years in the financial services industry.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you require an accommodation to apply for a job or to perform a job, please contact Capital One

Recruiting at 1-800-304-9102 or

All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.