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Apple CRM Marketing Manager China, Shanghai 32345438
25.03.2025
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Description
As the Customer Lifecycle Manager for iPhone in Greater China, you will play a critical role in adapting and deploying strategies in the local market to ensure that global initiatives resonate with local audiences while maintaining brand integrity.KEY RESPONSIBILITIES- Greater China Strategy: Lead the adaptation and implementation of our marketing strategies in Greater China, tailoring efforts to align with local market dynamics.- Compliance and Localization: Ensure that all activities comply with local data privacy regulations and are tailored to meet the cultural and regulatory requirements.
Minimum Qualifications
- 7+ years of customer lifecycle management experience, with proven skills in customer segmentation, personalized marketing, and campaign management.
- High proficiency in both Mandarin and English, with strong cultural fluency to navigate local and global stakeholder expectations effectively.
Preferred Qualifications
- BA/BS in Marketing or equivalent experience
- Proficiency in CRM tools and platforms; strong familiarity with popular Chinese digital platforms, particularly WeChat, as well as other key channels like SMS.
- Direct experience working with Chinese consumer segments or for a multinational company in China.
- Knowledge of integration strategies for WeChat, Weibo, Douyin, Taobao, and other local e-commerce or social platforms, including mini-program management on WeChat.
- Experience with O2O (Online-to-Offline) strategies, incorporating in-store data and linking online marketing with offline retail strategies.
- Demonstrated ability to analyze data, interpret performance metrics, and adjust strategies based on insights.
- Excellent communication and interpersonal skills, capable of collaborating across global teams and presenting to senior leadership.
- Highly self-motivated, able to work independently, and manage projects with minimal oversight.
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