NICE Director Product Marketing 

United States, New Jersey 

314457605

As a Director of Product Marketing, you’ll be responsible for developing and executing marketing strategies to ensure successful product launches and sustained market growth. You’ll conduct market research, create product positioning and go-to-market plans, and collaborate with cross-functional teams, including sales and product development

How will you make an impact?

• Act as a source of expertise on the financial crimes market segment (AML, enterprise fraud, financial crimes investigations or adjacent risk management area)
• Work within the product team to perform market research and develop and execute strategies to bring new products to market, implement global go-to-market strategies and content to support the business in achieving pipeline, revenue and other goals.
• Generate business plans based on assessing and identifying market opportunities for existing solutions and new solutions
• Lead the development and definition of messaging and positioning of solutions that articulates the value proposition and ensures that all content is tailored to specific market segments.
• Ensure effective product marketing plans are in place that will deliver optimal pipeline coverage
• Develop and lead go-to-market campaigns and represent Actimize at conferences and industry events.
• Develop and maintain marketing collateral and sales enablement materials and tools

Have you got what it takes?

• Minimum 7 years of experience in B2B enterprise and/or SaaS software B2B product role
• Minimum 2 years of team leadership experience
• Experience in building and executing a go-to-market strategy
• Working knowledge of Salesforce, Aha! and/or other CRM and Product Management/Marketing applications
• Experience in risk management, preferably knowledge of KYC and AML risk management for financial services organizations
• Experience in Product Management, Marketing, Pre-Sales or Business Development capacities
• Ability to thrive in an energetic and dynamic environment

You will have an advantage if you also have:

• Experience/knowledge of Actimize solutions.

Vice President, Product Marketing, Actimize
Individual Contributor