Intuit Staff Marketing Operations Manager 

United States, California, Mountain View 

313791918

The Campaign Operations team is seeking a seasonedwith extensive knowledge and expertise in the platform. This expert will serve as the primary Marketo champion, responsible for providing advanced training, ongoing support, and best practice guidance to ensure that all team members quickly gain proficiency and maximally leverage Marketo's features during and after the migration from Eloqua to Marketo. Key responsibilities include designing and executing complex B2B marketing campaigns, managing lead generation and scoring processes, and overseeing the integration of Marketo with other CRM systems.

Proficiency with Adobe Marketo:

• Deep understanding and 7+ years of hands-on experience with Adobe Marketo, including b2b campaign creation, lead scoring, email marketing, and analytics

Marketing Automation:

• Expertise in creating and managing complex marketing automation workflows to drive engagement and conversions

Lead Management:

• Strong skills in designing and optimizing lead generation, nurturing, and scoring processes

CRM Integration:

• Experience with CRM systems, especially Salesforce

Adobe Analytics:

• Familiarity with Adobe Analytics or other analytics tools to measure and optimize marketing performance

Email Marketing:

• Proficiency in email marketing best practices, including deliverability, A/B testing, and personalization

Data Analysis and Reporting:

• Strong analytical skills to interpret data, generate insights, and create comprehensive reports on campaign performance

Segmentation and Targeting:

• Ability to develop and implement detailed segmentation strategies for effective targeting of different audience segments

HTML/CSS:

• Basic knowledge of HTML and CSS for creating and troubleshooting email templates and landing pages

Project Management:

• Strong project management skills to oversee campaigns from planning to execution

Communication and Collaboration:

• Excellent communication skills for liaising with internal teams and external vendors
• Ability to collaborate effectively with marketing, data engineers, analysts, content creators, sales teams, and other stakeholders

Problem-Solving:

• Strong problem-solving capabilities to troubleshoot technical issues and optimize marketing processes

Attention to Detail:

• High level of attention to detail to ensure accuracy and quality in all marketing operations

Privacy and Compliance:

• Knowledge of global privacy regulations (eg, GDPR, CAN-SPAM) and best practices to ensure compliance in marketing activities

Adaptability:

• Ability to quickly adapt to new technologies, tools, and industry trends