ResponsibilitiesAccess to data is critical to delivering and scaling personalization for marketing campaigns. Data Catalysts will use their robust technical and data skills, knowledge of Intuit’s products and data producers, business and analytical acumen to deliver attribute clarity and availability, improved campaign delivery and reduced dependency on product managers and product developers. Responsibilities include:
- Lead translation of marketing use cases to technical data requirements to enable data ingestion process (domain source → marketing systems/platforms)
- Identify data sources with entity stewards for consumption, accuracy and cleanliness. Includes creating SQL data queries based on requirements to enable shovel ready onboarding
- Ensure clarity on data derivation based off source and use cases coordinating across engineering teams to ensure SLA’s and requirements are met
- Manage data onboarding ingestion process and self-serve data ingestion across multiple pipelines and engineering teams to enable audience creation for personalization campaigns
- Own data validation including monitoring data pipelines, data freshness and consistency for marketing campaigns and targeting
- Improve Operational Excellence by establishing runbooks and documentation sharing best practices with partners to multiply data literacy