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Red hat Enterprise Principle Program Marketing Manager 
Japan, Tokyo 
308232771

18.09.2024

Primary Job Responsibilities

  • Define the marketing strategy for Red Hat’s approach to targeting senior executives in IT and lines of business (LOB) within the industry vertical ( manufacturing, public sector etc) including the creation of the marketing strategy and delivery of programs targeting high-value and high-potential customers.

  • Develop programs including content, digital marketing, inbound lead follow-up, nurture, in-person and virtual events, and customer engagements with the goal of building and accelerating pipeline.

  • Develop and maintain a view of segmentation, targeting and positioning across accounts and target personas within the Enterprise segment - and align our go-to-market by bringing together their needs with Red Hat’s solutions and services.

  • Manage allocated budget, ROI, and marketing mix across the region

  • Analyze results, metrics, and reports to define effectiveness of program activities

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Required Skills

  • 10+ years of B2B program marketing experience in a BtoB technology field

  • Knowledge of and experience in marketing to enterprise preferred

  • Demonstrated ability to create and develop strategies and integrated marketing campaigns, with the ability to carry out the tactical elements of these plans

  • A goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, and resourceful with good influencing skills

  • Solid project management, planning, and organizational skills with attention to detail

  • Ability to take the initiative and deliver projects with minimal supervision

  • Excellent written, verbal, and presentation skills

  • Ability to develop relationships and communicate across all levels of the organization

  • Ability to handle multiple urgent tasks, projects, and relationships

Preferred Qualifications

  • Experience building and carrying out account-based marketing programs; knowledge of TOPO, ITSMA, or SiriusDecisions ABM marketing framework or experience with vertical industry marketing is a plus

  • Experience developing account-based marketing programs

  • Clear understanding of cloud and emerging technologies with the capability to skillfully integrate into programs that deliver on sales and product objectives