Red hat Enterprise Principle Program Marketing Manager 

Japan, Tokyo 

308232771

Primary Job Responsibilities

• Define the marketing strategy for Red Hat’s approach to targeting senior executives in IT and lines of business (LOB) within the industry vertical ( manufacturing, public sector etc) including the creation of the marketing strategy and delivery of programs targeting high-value and high-potential customers.

• Develop programs including content, digital marketing, inbound lead follow-up, nurture, in-person and virtual events, and customer engagements with the goal of building and accelerating pipeline.

• Develop and maintain a view of segmentation, targeting and positioning across accounts and target personas within the Enterprise segment - and align our go-to-market by bringing together their needs with Red Hat’s solutions and services.

• Manage allocated budget, ROI, and marketing mix across the region

• Analyze results, metrics, and reports to define effectiveness of program activities

• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Required Skills

• 10+ years of B2B program marketing experience in a BtoB technology field

• Knowledge of and experience in marketing to enterprise preferred

• Demonstrated ability to create and develop strategies and integrated marketing campaigns, with the ability to carry out the tactical elements of these plans

• A goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, and resourceful with good influencing skills

• Solid project management, planning, and organizational skills with attention to detail

• Ability to take the initiative and deliver projects with minimal supervision

• Excellent written, verbal, and presentation skills

• Ability to develop relationships and communicate across all levels of the organization

• Ability to handle multiple urgent tasks, projects, and relationships

Preferred Qualifications

• Experience building and carrying out account-based marketing programs; knowledge of TOPO, ITSMA, or SiriusDecisions ABM marketing framework or experience with vertical industry marketing is a plus

• Experience developing account-based marketing programs

• Clear understanding of cloud and emerging technologies with the capability to skillfully integrate into programs that deliver on sales and product objectives