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As the Enterprise Marketing Manager - Japan, you are responsible for driving pipeline generation through enterprise, executive engagement and ABM initiatives to meet or exceed revenue goals for Japan. You will develop and drive targeted enterprise marketing programs to generate awareness, quality pipeline, move prospects through the sales cycle and help to build customer relationships. You will collaborate closely with the Snowflake Japan leadership team to plan and execute.
JOB DESCRIPTIONIdentify Japan enterprise market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams
Develop & implement end-to-end enterprise marketing programs including ABM, CEC, executive engagement, demand generation, joint partner programs and industry specific initiatives
Identify the most compelling & effective enterprise marketing materials and messaging including case studies, whitepapers for key accounts
Engage & maintain direct alignment with Sales and cross-functional teams in terms of all pre/post event communications, and enterprise marketing-driven campaigns/promotion strategies
Own & drive executions within budget, logistics, timelines & vendor management
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement
10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
Bachelor's Degree in, Marketing, Business Administration, or related field
Ability to understand and communicate to diverse technical and non-technical audiences
Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
Experience building and delivering of enterprise field marketing campaigns, events, executive and key account programs and joint partner activity
Hands-on execution ability with effective project and time management
Project management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven
Ability to maintain an optimistic, approachable, and proactive attitude
Fluent in Japanese and business level English
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