Work cross-functionally and horizontally (within care areas and other modalities) to design, develop & test, commercialize, operationalize and continuously evolve the Digital MI solutions to effectively complement the SPECT and PET portfolios, realizing share gain, revenue and margin.
Work with global product management and business leadership to cooperatively develop and implement multi-platform integration and consolidation plans.
Employ market research, industry trends, voice of customer, market share, win/loss analysis and competitive intelligence and price realization to develop product strategy and influence roadmap development.
Catch and commercialize New Product Introductions (NPI) from global including development of product configurations, quote descriptions, and pricing in coordination with Lead Business Integrators. Partner with Marketing on Value Proposition refinement and Learning & Development on sales enablement training.
Lead NPI product evaluation contracting and management (ME/pilot sites for product rollout/ product pivot).
Work horizontally with Imaging, Services & Healthcare Financial Services to develop, evaluate and launch new region-specific commercial offerings (i.e. subscription models).
Ensure compliance with New Commercial Activation process, quality systems and regulatory requirements.
Actively engage in lean Problem Solving Process to define problems, analyze to root cause, implement countermeasures and created sustainability in the MI Digital business’s Key Performance Indicators.
Lead strategy, process and communication of FMIs, Field Upgrades, and product End of Life, including customer transition plans.
Liaise with Enterprise Operations to provide technical support for RFPs, create and manage catalogs (including long/medium/short descriptions and set-up in Apttus, NPI change orders and backlog conversions, management of flex-trials, and technology non-obsolescence agreements).
Lead headquarters customer visits, presenting product portfolio and roadmap presentations in partnership with regional product and global modality leadership.
Develop and execute show site, key opinion leader and client collaboration/product evaluation strategies in close collaboration with MI GM, Strategy Director, Marketing Director and MIM leadership team.
Required Qualifications
Bachelor’s Degree in Marketing, Business Administration or related field
10+ years’ experience in sales, product management, marketing or related field
Leadership skills to lead teams and shape/lead growth vision and strategy
Team oriented – ability to motivate and work well with diverse, cross-functional teams
Excellent oral and written communications skills
Strong analytical and process skills
Ability to travel and willingness to work flexible hours to accommodate needs of customers and sales teams
Desired Characteristics
MBA or Master’s degree in Marketing, Business Administration or related field
12+ years’ experience in marketing, product marketing or related field
Experience leading and developing teams
Deep marketing expertise in market & customer insights, product commercialization and branding
Healthcare product/industry acumen
Innovation – develop new ideas through collaboration and execute on creative ideas
Influencing skills – ability to motivate individuals and demonstrate organizational influence