Citi Group SVP Search Engine Optimization SEO New York NY 

United States, District of Columbia, Washington 

298456693

SVP, Search Engine Optimization (SEO)

Responsibilities

• Set the SEO strategy for the business at large and generate buy-in from executive leadership.
• Lead and own the SEO scorecard KPIs, channel-level traffic, conversion KPI’s and drive execution to achieve quarterly, bi-annual and annual targets supporting overall company goals.
• Run SEO at scale horizontally across the U.S. Personal Bank and lead growth in Conversion/Booking KPIs across acquisitions, repeat buyers, existing customer Lend/Spend wallet share.
• Lead and manage a team of SEO experts, aiding in career development and coaching.
• Strategically grow and defend current channel performance and trajectory, while de-risking Acquisitions Affiliates strategy.
• Define and communicate ‘12 months - 2 year’ plan specific to the evolution of SEO in-light of AI and “zero click searches”.
• Work with cross-functional stakeholders across Product, Analytics, Engineering, Design, Legal, Digital, and Marketing teams to pursue SEO improvements with a keen eye on the Client experience.
• Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO
• Highlight trends and competitor movement within the rapidly evolving financial services space across Consumer Banking products.
• Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
• Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.

Qualifications

• 10+ years of proven SEO experience in optimizing technically complex websites across Financial services or eCommerce companies, including 5+ years of managerial experience directly managing high-performing teams with demonstrable and measurable results.
• Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.
• Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.
• Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset, and communication skills.
• Clear reputation for motivating teams to deliver unique and differentiating solutions to complex business problems.
• Compelling storyteller, excellent written and verbal communication skills with an expertise of articulating strategy and actions to key decision makers and stakeholders across the organization
• Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.

Education

• Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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