Citi Group Media Sciences C14/SVP New York NY 

United States, New York, New York 

563498951

Key responsibilities:

• Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and ad hoc media analyses

• Partner closely with, and understand the measurement requirements of internal stakeholders to help enable data driven decision making for media planning and optimization

• Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders

• Work in close partnership with external agency partners and internal product, media and audience teams to develop test and learn agenda, test design and advanced analytics projects for cross-channel measurement

• Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders

• Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions. Understand the identity landscape and implications on measurement and audience targeting

• Lead measurement work streams with external agency team members and internal stakeholders, creating a positive and collaborative culture

The ideal candidate

• 10+ years’ experience within media measurement and analytics, either on the client side, agency side or publisher side

• Solid understanding of media planning principles, digital and emerging media platforms

• Expertise in media measurement approaches including attribution, MMM, ad effectiveness and emerging platforms

• Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)

• Excellent written and verbal communication and data storytelling skills, with the ability to distill data into business insights and implications for senior leadership

• Should be able to independently own workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic

• Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven

• Must be process oriented and organized, able to manage multiple workstreams across different teams

• Ability to adapt and deliver high-quality work in a fast paced and dynamic environment

• Effective team player with experience in successfully influencing others and navigating complex and highly-matrixed organizations

• Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders

Education:

• Bachelor’s/University degree, Master’s degree preferred

Anticipated Posting Close Date:

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