- Evaluate and analyze trade-offs of state of the art panel designs, architecture, and related processes- Define panel technology development scope, requirements, and roadmap - Collaborate with cross functional stake-holders to establish panel requirements- Define panel electrical and optical architectures that enable the best display performance through total system optimization including pixel/panel design and process, interaction between backplane and frontplane, and frontplane architecture.- Electrical and optical characterization of displays, conduct failure analysis and define corrective action DOEs