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Responsibilities:
Partner with Manager, Customer Marketing to develop new marketing strategies designed to increase engagement and spend among existing Partnerships customers, identifying new opportunities based on business or customer needs
Review performance, identify opportunities for improvement or testing, building out a learning agenda and executing
Leverage customer insights, performance results, and creative thinking to set clear goals and devise effective marketing campaigns.
Lead the cross-functional group of associates responsible for delivering new use cases, including Creative, Segmentation, email coding and channel delivery to manage end to end delivery.
Partner with Product to ensure capabilities are being developed to meet team/customer needs, as needed.
Identify potential impediments to problem solve autonomously with teammates or escalate to leaders for help as necessary.
Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise.
Leverage customer insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new capabilities.
Collaborate with multiple cross-functional teams including analytics, research, operations, legal and client/partner.
The Ideal Candidate:
Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights.
Has experience with cobrand credit card marketing for partner or financial institutions, or similar experience.
Has a passion for leveraging data, metrics and insights to drive results and learnings.
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
Thrives on collaboration, the opportunity to build in white space and the drive for results.
Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.
Proactive in identifying opportunities and improvements
Ability to easily pivot in an environment with shifting priorities
Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the evolving marketplace.
Basic Qualifications:
Bachelor's Degree or Military experience
At least 2 years of experience in marketing or project management
At least 2 years experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Preferred Qualifications:
At least 2 years in financial services industry
At least 2 years in retail industry
At least 2 years in brand management
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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