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Capital One Director Project Management 
United States, Virginia, Arlington 
290534843

Yesterday
Senior Associate, Customer Marketing - Card Partnerships (Hybrid)


Responsibilities:

  • Partner with Manager, Customer Marketing to develop new marketing strategies designed to increase engagement and spend among existing Partnerships customers, identifying new opportunities based on business or customer needs

  • Review performance, identify opportunities for improvement or testing, building out a learning agenda and executing

  • Leverage customer insights, performance results, and creative thinking to set clear goals and devise effective marketing campaigns.

  • Lead the cross-functional group of associates responsible for delivering new use cases, including Creative, Segmentation, email coding and channel delivery to manage end to end delivery.

  • Partner with Product to ensure capabilities are being developed to meet team/customer needs, as needed.

  • Identify potential impediments to problem solve autonomously with teammates or escalate to leaders for help as necessary.

  • Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise.

  • Leverage customer insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new capabilities.

  • Collaborate with multiple cross-functional teams including analytics, research, operations, legal and client/partner.

The Ideal Candidate:

  • Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights.

  • Has experience with cobrand credit card marketing for partner or financial institutions, or similar experience.

  • Has a passion for leveraging data, metrics and insights to drive results and learnings.

  • Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.

  • Thrives on collaboration, the opportunity to build in white space and the drive for results.

  • Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.

  • Proactive in identifying opportunities and improvements

  • Ability to easily pivot in an environment with shifting priorities

  • Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the evolving marketplace.

Basic Qualifications:

  • Bachelor's Degree or Military experience

  • At least 2 years of experience in marketing or project management

  • At least 2 years experience in planning, executing and analyzing marketing programs

  • At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications:

  • At least 2 years in financial services industry

  • At least 2 years in retail industry

  • At least 2 years in brand management

Chicago, IL: $86,000 - $98,200 for Sr. Associate, Marketing McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing Richmond, VA: $86,000 - $98,200 for Sr. Associate, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.