Mcafee Associate Brand Marketing Manager & Integrated 

United States, California, San Jose 

286616806

About the Role:

• thepositioning of our brandto life,showcasingour leadership in online protection

• xecutefull-funnel integrated marketing campaigns that increase awareness, drive understanding, and build overall growth,leveragingbest in class practices

• key company-wide initiatives including events and influencer programs

• the annual plan for brand and integrated seasonal campaigns

• Drive key metrics and programs, Brand Health and campaign performance

• Collaborate with cross-functional marketing partners and agencies (Product Marketing, Comms, Analytics, Social, Growth, Creative) in the development of the campaigns to ensure strong integration and flawless execution

Skills and Attributes

• nderstanding of media strategiesand tacticsacross

• Experience with day-to-day campaign management, includingbudgetmanagement, creativeasset development and workback schedules

• Be a voice for the consumer and the brand: ensure visual and messaging consistency across programs, audiences, and regions across the business

• elationship-building and cross-functional collaboration capabilities across various levels of partners and skill sets

• Excellent analytical and critical thinking skills

• Persuasive verbal and written communication

• Ability to move with speed and purpose and drive change

About You

• 5years of leading consumer-facing marketing and integrated campaigns, including influencerand event marketing campaigns

• Experience with adhering to brand guidlines and visual identity systems

• Have worked in a high-growth or transformation mindset business

• Experience managing agency partners (media, creative, and research)

• Creative or media agency experience preferred (or client-side brand management experience)

• a plus