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Main Responsibilities:
Reseller Enablement: Train partners on prospecting best practices, product positioning, negotiation strategies, selling conversations, mutual success plans, the Salesforce advantage, and the Salesforce elevator pitch.
Sales Acceleration: Enable resellers to effectively position and sell Salesforce solutions, focusing on deal qualification, competitive differentiation, and objection handling.
Collaboration with Alliances & Channels: Work closely with the Alliances and Channels teams to design, operationalise, and execute reseller enablement programs.
Localised Content Adaptation: Tailor global and regional training content to address reseller-specific needs, including pricing strategies, market dynamics, and sales tools.
Training & Workshops: Lead in-person and virtual sessions on Salesforce reseller processes, customer engagement, deal structuring, and value-selling methodologies.
Enablement Logistics Management: Oversee scheduling, attendance tracking, and reporting to measure program effectiveness.
Expert-Led Learning: Leverage subject matter experts to enhance reseller capabilities, covering product knowledge, industry insights, and competitive positioning.
Sales Play Execution: Guide partners on using Salesforce playbooks, mutual success plans, and AI-driven insights to accelerate deal cycles and improve win rates.
Customer Lifecycle Management: Enable partners to drive seamless customer experiences from pre-sales to deal closure, ensuring a structured and repeatable process.
Stakeholder Collaboration: Build strong relationships across internal teams, including Alliances & Channels, Partner Sales, and Product Marketing, to create a cohesive partner experience.
Impact Measurement: Track and analyse reseller enablement effectiveness using predefined metrics, leveraging insights to refine and optimise programs.
Communication & Process Alignment: Ensure partners stay informed and aligned through structured communication, tools, and enablement resources.
Target Skills/Experience:
Extensive experience in Reseller Enablement, Channel Sales, or a related Partner Enablement role.
Proficiency in Thai and English (both languages required).
Proven expertise in designing, delivering, and facilitating virtual and in-person training sessions focused on reseller sales, deal execution, and partner growth strategies.
Deep understanding of Salesforce products, partner sales motions, and the reseller ecosystem is a strong advantage.
Strong knowledge of sales methodologies, including value-based selling, competitive positioning, and negotiation tactics.
Ability to simplify complex concepts and tailor enablement content for different partner roles, from sales representatives to business leaders.
Experience with AI-driven tools and their application in sales process optimisation, deal intelligence, and partner success.
Collaboration skills to work cross-functionally with Alliances, Partner Sales, and Marketing teams to drive reseller success.
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