PNC Associate Marketing Lead - Regional Team 

United States, Pennsylvania, Pittsburgh 

283161999

This position is primarily based in a PNC location in Pittsburgh, PA, or Cleveland, OH. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.Specific Job Functions to Include:
• Execute integrated, multi-channel initiatives and recommend messaging and marketing strategies to implement in regional and sponsorship marketing plans in conjunction with Senior Marketing Manager.
• Support program optimizations through data analytics, and develop measurement and reporting summaries in conjunction with Regional Communications
• Ensure brand consistency across all marketing channels and touchpoints including, but not limited to digital, print, radio, in-venue signage, and event activations.
• Work cross-functionally and develop strong working relationships with Sponsorships, Corporate Communications, and other key teams
• Lead the development of creative campaigns in partnership with PNC’s agency of record and our internal Creative Services group.
• Clearly articulate brand guidelines, best practices, and processes with internal partners for consistent engagement & execution.
• Support the creation of compelling content for various channels, including social media
• Possesses a genuine passion for marketing, a curiosity for industry trends, and an understanding of local market dynamics and appreciation for local cultural nuances
• Demonstrates an ability to thrive in a newly formed team environment, showing flexibility and adaptability as the regional marketing team evolves and enhances operating processes.
• Translates feedback from multiple stakeholders, ensuring actionable feedback for agency partners
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously, to ensure the timely and efficient delivery of marketing programs and campaigns.
• Maintain a proactive, creative, and innovative mindset to continually improve and optimize our regional marketing efforts.Experience & Qualifications:
• 3+ years’ consumer marketing experience with a proven track record of successfully developing and implementing marketing strategies to drive brand awareness and customer engagement.
• Creative development and production experience across both digital and traditional channels
• Experience with leading relationships with internal and external agency partners and providing actionable feedback to shape the creative work.
• Prior sponsorship and/or local marketing experience is preferred.Job Description

• Independently implements and manages a broader set of defined market programs/initiatives.
• Leverages a strong comprehension of marketing strategies. Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications.
• Ensures all operating activities are delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

• - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk- Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

California Residents

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