Adidas MANAGER SEA DIGITAL PLATFORMS ACTIVATION MANAGEMENT 

India, Haryana, Gurugram 

28153155

Key Responsibilities: Managing SEA eMarketplaces activation.

E-Marketplaces Activation Calendar (30%)

• Convert the brand calendar into operation E-Brand Plan. Create a full view of all activations from BAU, mega/commercial moments, livestreams, etc in partnership with digital partners team. Such calendar would be a subset of the larger SEA eCommerce activation calendar.
• Responsible for campaigns and post-campaign reporting. Evaluate and continuously optimize campaigns / Always-on; share results & knowledge.
• Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.

Consumer Experience (20%)

• Responsible for managing marketing/data analytics tools for each platform.
• Gatekeep overall brand guidelines on all partner platform eSIS. Ensure all digital activities and campaign integrations are consistent with brand communications theme.
• Leverage learning from own ecosystem to partners and ensure Brand Image’s consistency and standards.

Consumer Engagement (30%)

• Build and execute the strategy of consumer engagement initiatives such as livestream and other social content to maximize our sales and store following.
• Collaborate with brand & activation teams to build and execute relevant content plans & formats to maximize platform revenue. This includes, but is not limited to developing relevant content that responds to the latest trend in a timely manner.
• Work closely with brand & activation teams to identify and select affiliates/creators/host profile in partnership with the digital partners team.
• Upskill the wider team on social engagement platforms, such as livestream and tiktok shop.

Marketing Working Budget Management (20%)

• Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI).
• Daily monitoring on platform onsite ads to ensure the implementation of brand’s direction.
• Manage store's affiliation program in marketplace to get the best return.
• Marketing Working Budget tracking and review with key stakeholders.
• Perform administrative work for relevant suppliers/agencies

Knowledge, Skills and Abilities:

• Minimum 5 years’ experience in managing eCommerce/Marketplace/Social Commerce (Lazada/Shopee/Tiktok Shop) operations
• Minimum 3 years’ experience in brand management/marketing/digital activation
• Substantial and proven experience in marketing budget.
• Strong Operational Digital Marketing profile capable of building detailed activity plans.
• Good analytical skills, understanding eCommerce landscape, building consumer journey
• Great attention to detail
• Fluent in English. Any local SEA language will be a plus
• Ability to challenge status quo and drive continuous improvement.
• Exposure in managing multiple markets will be a plus