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Apple Email Marketing Lead Customer Lifecycle – Apple Ads United States, Texas, Austin 280768449
06.05.2025
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You'll be responsible to launch and continually refine new ways for people to take timely and actionable next steps. Your work includes directly managing and optimizing our onboarding emails to make our outreach even more meaningful. You'll also create new communication paths to be more tailored for our different types of customers. Beyond the onboarding experience, you'll work cross-functionally with other marketers to activate and engage with customers through other marketing programs and sales channels.* Lead all facets of our customer journey communications in partnership with other marketers, writers, designers, data analysts, and engineers.* Champion new ways to improve how we keep customers informed and inspired.* Enhance the quality of our communications by sharing user engagement findings, along with recommendations.* Ensure consistency in our tone and approach across all customer journey deliverables — which include email communications, guides, and sales enablement materials.* Proactively explore the competitive landscape to determine if there’s learning to share, and if we should build into our own initiatives.
- 10+ years as a B2B marketer in the tech or digital advertising industry
- Experience leading the strategic development and marketing of a customer lifecycle program
- Significant experience delivering communications throughout all stages of a customer’s journey
- Extraordinary written and verbal communication that’s thoughtful and encourages deeper collaboration
- Excellent organizational, multi-tasking, and project management abilities
- Track record of experimenting in the face of the unknown to determine the right approach
- Savvy at tackling issues, providing creative solutions, and quickly adapting to changing priorities and needs
- Consistent track record of being an effective cross-functional collaborator
- Decisively makes high-quality decisions, even when based on incomplete information or in the face of uncertainty
- Possess unquestionable personal code of ethics and integrity
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