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Boston Scientific Sr Product Manager Downstream - Cardiac Diagnostics 
United States, Minnesota, Arden Hills 
277446182

29.11.2024

About the role:


The CDx Sr. Downstream Product Manager position will be based in Arden Hills, MN. This is a hybrid role with expectations of being on-site at least 3 days per week.

Your responsibilities will include:

  • This Senior Product Manager is responsible for developing and driving key marketing and business objectives for the CDx portfolio
  • This includes developing and executing product launch plans and driving continuation marketing activities for in-market products
  • Additional responsibilities include involvement in developing and implementing marketing initiatives and partnerships on clinical education and engagement programs
  • Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development
  • Supports innovative downstream marketing solutions, programs and tools to create value and support the needs of the Sales Team
  • Evaluates promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Analyzes franchise sales trends and performs customer segmentation to drive strategic and tactical decision making – synthesizes into dashboards
  • Develop and lead KPI analytics, ensure creation of dashboards to track and report marketing/launch performance, overseeing the collection and utilization of performance data to inform progress and guide optimization
  • Develop and defining tools/processes for tracking performance of existing investments against plan
  • Execution of strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses
  • Supports and leads execution of comprehensive competitive response plans
  • Spends time in the field to gain market and clinical insights, as well as build relationships with key physicians
  • Assists on forecasts for supply chain as well as overall revenue planning

Required qualifications:

  • Minimum of a bachelor's degree in Marketing, Finance, Engineering, Economics
  • Minimum of 5 years of medical device experience
  • Analytical skills and ability to develop business plan
  • Downstream experience (i.e. launch, product management, sales engagement)
  • Experience with determining customer needs within with medical device markets
  • Experience with software and/or hardware product management
  • Understanding of the regulatory approval process for medical device systems (including electronics and software).
  • Knowledge of business development activities and strategic partner management and awareness of commercial cardiac diagnostic monitoring service types.
  • Willingness to travel up to 20% (potentially including internationally)

Preferred qualifications:

  • Advanced degree including Masters of Business Administration
  • Experience with regulatory approval processes for medical device systems, including electronics and software.
  • Strong skills in product launch management.
  • Proven ability to collaborate with commercial and finance teams to define and implement effective business models
  • Clear understanding of protected health information security requirements, such as HIPAA.
  • Demonstrated success in defining and launching excellent products
  • Familiarity with the structure of business units and key business initiatives
  • Proven excellence in organizational, coordination, and negotiation skills
  • Ability to multitask, prioritize effectively, and meet deadlines

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.