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GE HealthCare Director Digital Strategy Remote, Remote 276902351
17.04.2025
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Roles & Responsibilities:Application Deadline: May 05, 2025
- Lead the migration of GEHC’s websites to Adobe Experience Manager and serve as the business owner of the web experience.
- Prioritize the development backlog by maintaining and enhancing a scoring model that considers business impact and development effort.
- Collaborate with internal marketing stakeholders to understand business objectives, industry challenges, and growth opportunities.
- Work seamlessly with peers in Global Digital Marketing and functional marketing teams to develop journey-based digital marketing strategies and programs.
- Build positive relationships with internal partners and stakeholders to activate and drive adoption of digital experience best practices.
- Ensure end-to-end alignment on improvements and opportunities with Sales, Brand, Marketing, UX, and IT teams.
- Surface and prioritize customer issues in existing web experiences, leveraging customer insights and best practices.
- Stay updated on changes to GEHC’s audiences, business strategies, marketing strategies, industry dynamics, and competitive landscape.
- Utilize customer-centric tools such as journey maps, personas, and Voice of the Customer feedback data to inform decision-making.
- Make compelling recommendations to enhance digital experiences using data and customer insights.
- Bachelor's degree from an accredited college or university.
- Minimum 7+ years of digital marketing experience across web, social, search, email, events, or paid media.
- 3+ years of experience managing or optimizing websites.
- Prior experience migrating enterprise CMS platforms, with a strong preference for Adobe Experience Manager experience.
- Experience working directly with developers, designers, and analysts.
- Experience using qualitative and quantitative data to inform and prioritize roadmaps.
- Excellent interpersonal, presentation, and communication skills.
- Familiarity with website testing concepts and techniques.
- Self-starter with a proven ability to initiate new initiatives and resolve complex issues.
- Experience developing outputs such as personas, journey maps, user flows, and information architecture.
- Strong understanding of web best practices and tactics.
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