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Adidas KEY ACCOUNT MANAGER 
China, Shanghai, Yangpu District 
274904212

12.08.2024

1. Functional:

  • Negotiate and reinforce adidas trade terms
  • Monthly sales target achievement
  • Actively influence the indent orders of KAs during pre sell-in and sell-in
  • Ensure proper execution of all in-store promotions, campaign activation and brand presentation
  • Assist implement the Key Account Plans and ensure quarterly reviews are properly set
  • Represent the Key Account team internally as an “ambassador” towards all functions and manage all interfaces
    • Frequently address Key Account requirements across functions
    • Proactively coordinate/ facilitate meetings with other functions and accounts
  • Assist in the development of account strategies, formalization by strategic account plans and get sign-off by the director superior
  • Sell-in and agree on sell-through support. Formalize specific Account’s Marketing Plans
    • Proactively lead the alignment of the sell in/ out process across internal functions for the Key Account team
  • Continue to monitor the sell-through and the order back-log as well as reliable and cost efficient supply for the account
    • By proactively facilitate meeting with designated operations team and Customer Service
    • To conduct and share sell through information from account

2. Controlling:

  • Monitor the progress of assigned accounts KPIs to ensure target achievement
  • Monitor & report customers and competitors activities and propose/ initiate/ take actions
  • Ensure customer compliance with trade agreements (i.e. trade terms)

GROUP COMPETENCIES:

  • Communicate with Others
  • Manage Relationship and Diversity
  • Planning and Organizing
  • Analysis and Problem Solving
  • Learning & Self Development

FUNCTIONAL COMPETENCIES:

  • Cost center- budget compliance
  • DSO of KAs and all other accounts
  • Sales and standard margin of KA
  • Monthly Sales target
  • Sell through target

PROFESSIONAL BACKGROUND/EXPERIENCE:

  • Functional: Preferably 2 years sales, ideally in KA
  • Industry: Preferably in apparel/ fashion/ FW or FMCG
  • Leadership: With skills but no experience required
  • Exposure: Sports, marketing, account marketing

EDUCATION:

  • University degree in Business with Marketing and Sales focus

IT:

  • Outlook: Basic
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced

LANGUAGE SKILLS:

  • English: Advanced
  • Local Language: Fluent