Meet or exceed the assigned therapy development objective for each therapy category while maintaining expenses within assigned expense limits.
Support the Endoluminal Surgery & Bariatrics lines of business and help organization achieve the desired sales objectives.
Work cooperatively with respective Sales personnel for comprehensive and optimum coverage (pre-decided accounts for each quarter per therapy) and product portfolio bundling opportunities.
Establish and maintain positive and cooperative working relationships with customers, conducting his or herself in a professional and responsible manner at all times.
Conduct / hand-hold sales team for successful technology-based Physician/ Technician Training Programme, Product demonstrations, In-Service programs to ensure optimum utilization of the Therapy.
Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country to analyze impact of market conditions, guide local franchise operations teams, report back to the regional team & highlight possible modifications to the regional/ franchise marketing plans.
Work with Centre of Excellence to optimize on targeted therapy development and advance lead funnel.
Drive applications & penetrations of assigned therapy. This will include training technicians, physicians on Patient Selection, Procedure Preparedness, Successful Procedure, Tracking Outcomes & Collecting
Involve in clinical discussion with the suggested Endoscopists/Bariatric Surgeons as required.
Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management.
Assist the marketing team in formulating strategies, tactics and action plans to engage / advance segment-wise customer.
Co-develop and partner in implementation of marketing programs according to plan and budget with Sales & Marketing Teams. Work with Marketing Team in establishing, monitoring and drive clinical message related the therapy.
Work with the team to identify opportunity in potential accounts as defined in strategic map for capital equipment and work with all stake holders to close the deals.
Work closely with the tender management team to ensure that we can lock in tenders with our specifications and win.
Requirements
Bachelor’s degree in business or sciences and 7 years of medical device/ pharmaceutical therapy development.
Track record of quota attainment selling high-value products to multi-level decision-makers.
Existing relationships within the healthcare hospital industry/ KOLs.
Strategy development, project management, problem solving, and change management skills.
Solid understanding of healthcare and regulatory requirements and issues.
Understanding of OT Environment and working within the regulatory requirements , ensure safety of patients / HCPs / self and other stake holders.
Exceptional Communication Skills to effectively communicate therapy related information.
Ability to build positive working relationships, both internally and externally.
Ability to effectively present information and negotiate with all levels of management including CFO, CIO, CEO, CMO as and when required.