Salesforce EMEA ESB Field Marketing Manager 

Ireland, Dublin 

26578013

Job Category

Marketing & Communications

Job Details

The successful you have extensive marketing experience focused on the SMB sector. Proven experience in programmatic demand generation through targeted campaign activity is critical. A good working knowledge of SEM, SEO, display advertising and marketing through social channels is important as well as experience in leading and delivering website content, engaging creative teams and external agencies effectively to implement projects on time and on budget.Responsibilities:

• Develop and maintain a deep understanding of the EMEA ESB Pool Model to effectively orchestrate and combine all Go-To-Market strategies that will impact this specific segment, both at the EMEA and local levels.
• Collaborate with cross-functional teams to design, implement, and measure effective field marketing campaigns.
• Support the management and maintenance of all Small Business campaigns, events and content related.
• Provide insights and recommendations to improve marketing efforts based on data analysis.
• Coordinate with sales teams to ensure alignment between marketing strategies and sales objectives.
• Manage and optimize marketing budget to increase return on investment.
• Deliver breakthrough ideas, innovation and leadership to drive our go to market for our net new logo acquisition engine.
• Collaborate with regional and global marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement.
• Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization as needed.
• Act as a thought-leader and single point of truth for SMB within the EMEA Small Business marketing team and within the virtual management teams across sales and other supporting lines of business.
• Stay updated on industry trends and competitor activities to inform marketing strategies.

Experience/Skills Required:

• Strong Marketing experience
• Proficient in business English; proficiency in another European language is a strong plus
• Proven track record of building, leading and managing international marketing campaigns across web, social, email, as well as in-person events and other activities.
• Extensive background in developing and implementing targeted marketing campaigns focused on specific market segments. A full understanding of how to segment the market and audience relative to SMB and identify the appropriate targets. Significant experience driving demand and pipeline for the programs.
• Strong understanding of demand generation and experience of driving quantifiable return on investment.
• Ability to lead and work cross-functionally and in teams.
• Detail oriented with strong project management skills.
• Excellent written, verbal and presentation skills experience with social media is strongly desired.
• Be a highly professional lead and teammate with a positive, can-do attitude; and comfortable with continuously changing opportunities and priorities.
• Past experience in using Salesforce, and/or other marketing tools such as Marketo, Eloqua, Responsys, GA 360, etc. is a plus.

If you require assistance due to a disability applying for open positions please submit a request via this.

Posting Statement

does not accept unsolicited headhunter and agency resumes.