Rapid7 Director Marketing Operations 

United Kingdom, England 

265729844

People Management

• Lead, mentor and scale a high-performing, globally distributed team of 10+.

Strategy

• Define a vision and strategy for Marketing Operations, to enable intelligent decisions through precise analysis and ensure effective execution of marketing programs.

Technology

• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the department’s needs.

• Oversee management of key technologies and processes, including marketing automation, ABM orchestration, and lead routing/lead quality management.

Analytics/Data Management

• Establish the measurement approach and standards across the marketing function, defining marketing metrics and KPIs.

• Design and manage the tracking, attribution, and reporting on all marketing activities to provide insights on the most effective channels and help inform decisions.

• Architect marketing’s data strategy, and partner with corporate data teams to ensure strong governance and stewardship for data produced and touched by marketing.

Process Management

• Design & document marketing team processes that help the team work more effectively and prioritize the highest-value tasks.

• Work with marketing leadership, Information Technology and Revenue Operations to unify processes and systems at cross-functional intersects.

Transformation Initiatives

• Act as a strong advocate driving marketing transformation and modernization projects through all phases, from buy-in through implementation.

• Concept and steer education initiatives with the focus on marketing technology and data throughout the marketing organization
  

Bachelor's degree ideally in marketing/communications or related field

7-10+ years experience in a B2B marketing operations function required, preferably in SaaS

3-5+ years experience leading, managing, & developing a team

Strong familiarity with Salesforce.com (SFDC), specifically with lead management, as well as Marketo. Experience with ABM platforms is a plus, like 6Sense or DemandBase

High proficiency in business analysis tool, including Microsoft Excel, Google sheets, Tableau and/or PowerBI

Skilled in process management; ability to identify, organize, and map business flows

Able to tell a succinct, actionable, story through data, communicating complex data concepts in ways that marketing leaders and other functions will understand