What You'll Do
- Strategy & Planning: Strong understanding of consumer and retail landscape, identifying in parallel the insights and business inputs needed to inform a dynamic growth strategy. Provide ongoing thought leadership to cross-functional stakeholders.
- Campaigns Strategy & Execution: Program lead all aspects of campaigns – developing a clear and compelling brief, defining the required spend and channel mix to drive growth goals and establishing a measurement framework to monitor performance. Campaigns should demonstrate the necessary breadth of channel mix and, where applicable, the introduction of new growth levers to continue to drive conversion.
- Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement.
Basic Qualifications
- 5+ years of consumer marketing experience, with a proven track record of delivering successful and commercially driven G2M plans designed to drive audience growth and user engagement.
- Bachelor's degree in Marketing, Business or similar
Preferred Qualifications
- Fluency across the marketing mix, specializing in a combination of field marketing, retail marketing and middle & through the funnel marketing.
- Proficiency in marketing analytics, demonstrating an ability to understand data, derive impactful insights, and bring clarity to opportunities.
Experience working directly with and managing external creative and media agencies.
Excellent written and verbal communication skills.
Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.
- Excellent organizational skills to balance many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
- A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.
For New York, NY-based roles: The base salary range for this role is USD$124,000 per year - USD$137,500 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$124,000 per year - USD$137,500 per year.