Adidas ASSISTANT MANAGER DIGITAL ACTIVATION PLANNING 

United Arab Emirates, Dubai, Dubai 

255241617

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Deliver experiences that are:
• Premium – Build desire for the brand and product.
• Connected – Ensure seamless touchpoints across the digital ecosystem.

• Personalized – Serve relevant, timely messages to each audience.

KEY RESPONSIBILITIES
• Plan and Align Seasonal Digital Activations: Translate global seasonal plans into localized digital activation strategies for assigned categories, maintaining and adapting calendars in coordination with Brand, eCom, and Newsroom teams.

• Drive Consumer Journey Excellence: Ensure cohesive, premium consumer experiences across adidas digital platforms by implementing campaign standards and optimizing journeys based on insights, KPIs, and stakeholder feedback.
• Collaborate Across Functions: Partner with cross-functional teams (e.g., eCom merchandising, product planning, media activation, content creation, membership) to ensure digital activations meet business goals and respond to market needs.
• Lead Campaign Implementation: Brief content teams, oversee execution of digital stories across .com and apps, and ensure alignment with media and social strategies, including support for Key Cities and in-season adjustments.
• Foster Optimization and Learning: Share campaign performance insights with global teams, support test-and-learn initiatives, and mentor junior team members while contributing to special projects and reactive marketing efforts.

KEY RELATIONSHIPS
• Global and Europe Marketing (Business Units)

• Brand Activation (Media Activation, Digital Content, Consumer Engagement)
• eCom (UX, Merchandising, Supply Chain, Planning, Analytics)
• Global Digital (Planning, Activation, Calendar)
• Newsrooms

KNOWLEDGE, SKILLS AND ABILITIES
• Understanding of go-to-market strategies

• Strong project and stakeholder management
• Understanding of digital KPIs and eCom business drivers
• Experience with email, display, and paid social tactics
• Familiarity with enterprise platforms and digital IT capabilities
• Clear communicator; confident in presentations (remote and in-person)
• Strategic thinker with ability to manage complexity and ambiguity
• Understanding of content delivery processes and consumer behavior
• Fluent in English

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
• College or university degree preferably in a Marketing discipline

• 2 years + broad marketing/digital experience