Customer Engagement & Retention:
- Develop and implement customer marketing programs and campaigns to increase customer engagement and retention.
- Create and manage customer communications, including newsletters, webinars, and events, to provide ongoing value and education.
- Analyze customer data and feedback to identify opportunities for improving customer experience and satisfaction.
- Use customer data to identify expansion opportunities for select accounts or portfolios.
- Run account based marketing events and campaigns for High Potential customers.
Customer Advocacy:
- Build and nurture a community of brand advocates and leverage their stories to create compelling case studies, testimonials, and referrals.
- Coordinate customer reference activities, including speaking opportunities, video testimonials, and written case studies.
- Develop and manage a customer advocacy program to incentivize and reward active participation.
Content & Campaign Management:
- Collaborate with the content team to create targeted marketing materials, such as whitepapers, eBooks, and guides, that address customer pain points and highlight product benefits.
- Plan and execute multi-channel marketing campaigns that drive product adoption and feature utilization.
- Monitor and report on the performance of customer marketing initiatives, using data to refine and optimize strategies.
Cross-functional Collaboration:
- Work closely with the product team to understand upcoming features and ensure customers are informed and excited about new releases.
- Partner with the sales and customer success teams to develop tailored marketing strategies that support their efforts and drive customer growth.
- Align with the global marketing team to ensure consistency in messaging and branding.