IBM Product Marketer IBM Consulting - Sustainability Services 

Romania, Bucharest 

254597973

About Sustainability Services:

Your Role and Responsibilities

• Participate in interlocks with Consulting leaders assessing the readiness, timing, and roll out of market entry points within our consulting portfolios
• Develop and execute go-to-market strategies for our sustainability services, highlighting how IBM provides market-leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners
• Collaborate with cross-functional teams, to develop full funnel marketing campaigns, content and sales collateral, including thought leadership content, videos, sales materials, webinars, blog posts, presentations, customer case studies, demos and more.
• Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.
• Monitor, analyze, and report on marketing performance and adjust strategies as needed.
• Develop and maintain relationships with key stakeholders, including Consulting leadership, Sales, offering management, industry analysts, media, and influencers in the sustainability space
• Stay current on industry trends, market conditions, and competitor activities, applying insights to inform marketing strategies.
• Help develop and maintain industry, product and thought leadership positioning and messaging.
• Support industry-focused impact storytelling by seeking out, writing and publishing stories that highlight how customers work with IBM to achieve sustainable outcomes.
• Facilitate cross-team collaboration to lead with Impact at important customer events.

This is a Hybrid role, attendance at the office will be required only 3 times per week.
Required Technical and Professional Expertise

• 3+ years of experience in product marketing, preferably in a B2B environment.
• Proven track record of developing and executing successful product marketing plans.
• Strong communication and writing, with the ability to distill complex ideas into clear and compelling messaging.
• Strong analytical and problem-solving skills, with the ability to draw insights from data and apply them to marketing strategies.
• Familiarity with marketing tools and platforms, such as marketing automation, CRM, and analytics software.
• An interest or understanding of sustainability issues and are excited to sit at the intersection of technology, design, sustainability and social impact.
• Excellent marketing skills, including campaign development, execution, and measurement
• Ability to work collaboratively with cross-functional teams, including consulting, sales, product management, and marketing
• Strong analytical and problem-solving skills, with the ability to interpret market data and make informed decisions
• Excellent communication and interpersonal skills, with the ability to articulate complex ideas simply and persuasively
• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred