PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
KEY RESPONSIBILITIES
- Design concepts and creative strategies that fulfil objectives of category, concept, briefs
- Collaborate with Product Design team to ensure holistic storytelling
- Collaborate with cross-functional team members to ensure consumer- and brand focus
- Lead the execution of creative strategies to ensure end to end creative excellence from sell-in to sell-out (consumer-facing)
- Work with a variety of creative resources (agencies, freelancers, writers, photographers, etc.), when needed, on creative execution to ensure holistic creative excellence
- May lead, mentor, and administrate a team of internal direct reports
- Review and approve production stages of final creative execution
- Maximize results within given budget and timeframes
- Participate in the creation of annual and long-term Creative Direction strategies
- Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders
- Identify opportunities of improvement and change, and initiate own proposals/projects
- Seek out new Design resources that can deliver world class results
KNOWLEDGE, SKILLS AND ABILITIES
- Expert knowledge and appreciation for performance footwear
- Background in fashion product and fashion design/industrial product or industrial design
- Design apps: expert level (Adobe suite including Illustrator and Photoshop)
- IT skills: Excel, Word, PowerPoint: advanced /Outlook
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- IT skills: Excel, Word, PowerPoint: advanced /Outlook
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- Language: English: excellent
- 3D skills and knowledge of virtual tools are beneficial (Rhino, or similar 3D design tools)
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Under-graduate level Design education or combination thereof
- At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solutions)
- Passion for adidas and it’s mission
- Passion for outdoor sports, culture, design