Bachelor's degree in a research or quantitative field, or equivalent practical experience.
7 years of experience designing, scoping, and executing market research and analysis projects.
Experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
Experience managing research and measurement agencies.
Experience using investigative insights to guide media planning.
Experience working in digital marketing with Marketing Mixed Models/Performance incrementality geo-experiments (Match Market tests).
Preferred qualifications:
Experience in market research principles (e.g., sampling, question wording, bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
Experience with data-mining principles and querying large, complex data-sets (e.g., using SQL for collecting data from multiple data systems).
Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
Knowledge of statistical-modeling techniques (e.g., Regression analysis (Linear, Logistic, Ridge) or basic Python skills).