Job responsibilities
- Lead the development of loyalty strategy for our Private Label brands
- Work across Private Label and other lines of business to develop loyalty incentives / rewards for our customers
- Work across multiple stakeholders to implement new loyalty initiatives including determining success metrics and tracking against those metrics
- Develop and implement initiatives to further digitize the Private Labels’ processes and communications
- Partner with the Digital and Auto product teams to better drive customer loyalty
- Analyze internal and 3rd party data to understand our customers, marketing efforts, loyalty programs and Private Label success
- Support reporting across initiatives and develop and present senior management presentations
Required qualifications, capabilities, and skills
- Experience developing and implementing customer focused initiatives
- Experience using data to build business cases, track projects and explain complex questions around market changes and trends
- Ability to identify and address program execution needs in a fast-paced, ambiguous environment
- Experience interfacing and communicating with executives and excellent written and verbal communication skills
- Ability to work independently as well as lead cross-functional teams is required
- Strong project management, multi-tasking, leadership skills
- A Bachelor's Degree & 7+ years of experience in marketing, strategy, consulting or data and analytics
Preferred qualifications, capabilities, and skills
- Captive Finance Experience
- Business to Business and Business to Consumer strategy experience
- Partner relationship experience
- Automotive industry experience
- Customer loyalty strategy experience