HP Senior Marketing Data Scientist 

United States, Texas 

250408594

Job Summary

Spring, Texas.On-site or Hybrid

Responsibilities

• Understand marketing initiatives, challenges, questions and concerns and transforming them into data science solutions and metrics
• Devise analytical framework, models and dashboards to quantitatively measure the impact, efficiency and effectiveness of marketing activities
• Lead the development and implementation of innovative end-to-end machine learning techniques to answer key business questions from marketing team or senior management while identifying new areas to explore
• Present your analysis and recommendation to marketing colleagues and to senior management
• Collaborate with internal or external members to bring in data source/platform/technique into the team

Required Qualification:

• 5-7 years of experience in data analytics
• Experience with data cleaning and exploratory data analysis; High proficiency in SQL
• Expertise in at least one scripting language (Python or R) as well as scientific libraries like Numpy or Pandas
• Knowledge in statistical modeling and machine learning: Regression/Classification/Clustering/Time Series Forecasting/Causal Inference/Natural Language Processing and other techniques
• Experience with cloud service and infrastructures such as Databricks/Amazon Web Service/GoogleCloud
• Experience working with popular machine learning and toolkits frameworks like Scikit-learn/XGboost/Pytorch/Tensorflow/Sagemaker
• Data visualization skills like PowerBI/Tableau/Seaborn
• Experience developing sophisticated models and solving sophisticated quantitative problems that could be understood by non-technical colleagues
• Basic understanding and knowledge of digital marketing practices and KPIs on ecommerce ad platforms
• Desire to partner up with other data scientists, data analysts and key business partners
• Proficiency with advanced Excel and PowerPoint
• Excellent Communication Skills

Preferred Qualifications:

• Degree in Computer Science/Engineering/Mathematics/Econometrics/Statistics
• Familiarity with Google Analytics/ Adobe Analytics/ Amazon Marketing Cloud/ Google Ads Data Hub and other commonly used digital marketing data platforms or CRM systems
• Knowledge of commercial B2B marketing and ABM
• Experience with marketing measurement framework such as MarketingMixModeling and Multi-touchA

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave ( )

Full time

No shift premium (United States of America)

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